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The Hundred and The Croods 2: A New Age team up

©The Hundred / ECB
 

The Hundred is excited to announce a new partnership with The Croods 2: A New Age, DreamWorks Animation’s latest family adventure blockbuster starring Emma Stone and Ryan Reynolds which arrives in cinemas July 16.

The partnership builds on The Hundred’s desire to take cricket to a family audience and inspire kids to pick up a bat and ball. Both brands will work together on several initiatives at games and in the cinema to excite families during what promises to be an unforgettable summer.

Families will be able to enter competitions to win tickets for The Hundred, which starts with a historic women’s game at the Kia Oval on 21 July.

The film also celebrates the strong female characters who are heroes of the story - a message that aligns with The Hundred as a champion of women in sport. The competition will open with a standalone women’s fixture - the first time this has happened for a major sporting event in the UK.

Rob Calder, Commercial Director of The Hundred said: “We’re really excited by this partnership as it’s something the sport and film industry haven’t done before. Working together to engage younger audiences and families in cricket via film is new and inspiring.”

The Hundred is set to deliver unforgettable sport and top quality entertainment that new and existing fans can enjoy with friends and family. The exciting new 100-ball format will feature world-class players from England and around the world in men’s and women’s competitions, featuring eight teams from Manchester, Leeds, Nottingham, Birmingham, Cardiff, Southampton and London.

Tickets are great value for money: £5 for under 16s with adult tickets starting at £10, under-fives go free. Refund policies will be in place should matches be affected by Covid.

To get access to tickets, team merchandise and the latest news for The Hundred, click here. Early bird ticket prices will be available until 23.59 on June 23.