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by ECB & Cricket World Thursday 30 April 2020
The ECB today confirmed that the launch of The Hundred will now take place in summer 2021. The news follows a meeting dedicated to the subject, where the Board concluded it was not possible for the competition to be staged this year.
A number of reasons were outlined for the decision:
• Operational challenges caused by social distancing, alongside ongoing global travel restrictions, making the competition’s ambition to feature world-class players and coaches, unattainable in 2020.
• A behind closed doors competition directly contradicts the competition’s goal to attract a broader audience through a unique event experience for viewers and spectators.
• With significant furloughing across the partnership network of 20 venues, the logistics of delivering a brand-new sporting event, without a tried-and-tested delivery plan, would be incredibly challenging.
ECB Chief Executive Officer, Tom Harrison, commented: ''The situation we find ourselves in as a country means that delivery of The Hundred will not be possible this summer. Whilst we are naturally disappointed that we won't get to realise our ambitions this year, The Hundred will go ahead in 2021 when we are safely able to deliver everything we intended to help grow the game''
"As we emerge from the fallout of COVID-19, there will be an even greater need for The Hundred. Our survival as a game, long-term, will be dependent on our ability to recover financially and continue our ambition to build on cricket's growing fan base. That need has not gone anyway, if anything, it is now more critical.''
Therefore, we support the ECB’s tough decision not to stage The Hundred this season, with the launch now taking place in 2021. Naturally we, like so many sports fans, are hugely disappointed that the competition will not feature in this year’s cricket calendar, but in light of current circumstances we believe it is the correct decision. Our commitment to the competition is unwavering and we are hugely excited for our continued involvement with this new and action-packed brand of cricket.
“As Official Team Partner, our focus is now on continuing to work closely with the ECB to ensure that the preparation that has already been undertaken will be put to good use when planning for next year. The Hundred is a new, exciting brand of cricket that will showcase the best cricket players from across the world to families in stadia up and down the country and on television.
“We’re committed to partnering with a great competition in 2021, and beyond, and are excited to help more families get active through cricket. We look forward now to the launch of The Hundred next year and hope to see as many people as possible in the stadiums on matchdays when it is safe for us all to be there.”
KP Snacks, the Official Team Partner.