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Unibet extend Caribbean Premier League sponsorship


Unibet and the Caribbean Premier League have extended their partnership for another two years with the sportsbook continuing as the tournament's official betting partner.

As well as maintaining their association with the CPL as a whole, Unibet will also remain as official sponsors of the St Lucia Zouks franchise, who have among their ranks Shane Watson, Michael Hussey, David Miller, Johnson Charles and Darren Sammy.

Thanks to the partnership, Unibet will be able to offer an unrivalled range of betting markets on the CPL for 2016 and 2017, including ball-by-ball betting via Unibet's innovative 'Action Betting' markets to give CPL fans a complete and immersive experience.

There will also be other interesting and fun bets available including betting on the coin toss, how many sixes will be hit during the CPL, the length of the longest six, plus head-to-head bets on who will score more runs between Chris Gayle and AB de Villiers.

Last year's CPL attracted a global audience of more than 90 million and hopes are that this year's competition will be an even bigger success - particularly coming soon after West Indies' ICC WT20 success.

"The CPL are delighted to extend our partnership with Unibet as the tournament’s official betting partner and we look forward to working closely with them over the next two years," Pete Russell, Chief Operating Officer of the HERO Caribbean Premier League, said.

"Unibet are an internationally recognised brand whose values, such as customer service, excitement and innovation, are closely aligned with our own. We believe that this partnership will enhance the fan experience around the CPL as well as help to enhance the profile of the competition internationally for the seasons ahead."

With more than 13 million customers in over 100 countries, Unibet is one of the largest online gambling companies in the world and the chosen betting partners for other high profile sporting events and teams including Essex County Cricket Club.

Unibet UK Marketing Manager Chris Watson added: "We are passionate about cricket at Unibet, and as ‘The Biggest Party in Sport’, the CPL perfectly matches our friendly, passionate and expert brand values. 

"As official betting partner we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in-play, with ball-by-ball betting. 

"We are delighted to be involved and to ensure Unibet continue to be THE place to go for all bets on the CPL."

© Cricket World 2016


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