USA Cricket Launches Foundational Plan
USA Cricket today launched its first-ever strategic plan, outlining the actions to be taken and initiatives to be launched through until the end of 2023.
The USA Cricket Foundational Plan articulates a long-term vision for cricket to be established as a leading sport in the United States and USA Cricket to become a Full Member of the ICC by 2030.
“The launch of this Foundational Plan is the culmination of a lengthy but important piece of work, which now sets the roadmap for the development of the sport in the United States over the next few years”, said USA Cricket Chairman Paraag Marathe. “On behalf of the entire Board of Directors, we are extremely proud to present this plan to the entire cricket community across the country and we look forward to working with them to deliver on its commitments.”
The focus for the Foundational Plan is about ‘Building a platform for American cricket’, identifying the need for progress to be made against five key strategic objectives: growing engagement; increasing participation levels; improving the performance of the US national teams; operating sustainably; and building trust across the local cricket community.
A short video explainer setting out how the Foundational Plan is put together and what it seeks to achieve, as explained by USA Cricket Chief Executive Iain Higgins, can be found here.
Chairman of the USA Cricket Strategy Committee, Ajith Bhaskar, added, “We would like to thank all those who provided input into the development of this Foundational Plan. In it, the Board has identified where it wishes to focus its resources and affirmed the values that it will place at the center of its future decision-making. It goes on to identify and prioritize 60 key actions that we will seek to implement by the end of 2023 across USA Cricket’s different areas of business activity, highlighted by a timeline that takes us through the lifetime of the plan.”
Marathe concluded, “As the Foundational Plan explains, many of the underlying initiatives that have been identified still need to be developed, and that reflects USA Cricket’s embryonic stage of development. We have been encouraged by the great progress that we have been able to make across a number of different areas despite the obvious challenges of these times, and we anticipate that our growth will accelerate now that the organizational direction has been very clearly set. We look forward to providing updates on progress against the Foundational Plan at regular intervals over the next three years, and to working with the entire cricket community on its implementation.”