Voot partners with Maratha Cricket League T20 to stream the tournament exclusively in India
India’s leading video streaming platform, Voot, has been known for creating highly engaging and interactive experiences through its diverse and immersive content slate.
Furthering its endeavour to expand its horizon and strike a chord with its users, Voot has associated with India’s first cricket reality show, Maratha Cricket League T20 as its exclusive streaming partner.
With a goal to captivate viewers and sports enthusiasts, Maratha Cricket League T20 will bring forth the country’s most loved sport in a fresh avatar. In association with Voot, the ‘talent hunt reality show’ cricket league aims at providing a platform to the undiscovered cricketing talent across the country. Scheduled to kick-start on 15th August, 2021, with 200 participants, international coaches and 8 teams, Voot will exclusively stream the 34 matches league to strengthen its commitment towards offering fast paced and edge content to its viewers. As a unique feature, for the first time in the history of cricket across the globe, Maratha Cricket League T20 has introduced ‘Public Voting’. The matches are scheduled to begin from 15th August, 2021 with the grand finale scheduled for 5th September, 2021.
Speaking about the association, Vincent John, Chief Executive Officer, Maratha Cricket League – MCLT20, Squarecut Sports Pvt. Ltd., said, “I'm absolutely delighted to have Voot (Viacom 18) as our official broadcasting partner which is undoubtedly India's leading OTT platform having largest number of active subscribers across the nation. 'Maratha Cricket League - MCLT20' is India's first Cricket Reality Show designed to discover less fortunate cricketers of India and to give them a platform to tell their stories and display their cricketing talent to the world. The league represents the iconic heritage and glorious history of the Great Maratha Empire and embodies its warrior spirit. Over ten thousand such cricketers were given opportunity to display their talent out of which best 200 will feature in the SEASON ONE of MCL-T20. Through the platform of Voot, they will be able to tell their stories. We look forward to long term successful association with Voot (Viacom 18)."
Rudra Pratap Singh, Former India International Cricketer, Vice President and Vice Chairman, Maratha Cricket League – MCLT20, Squarecut Sports Pvt. Ltd., also commented, “What attracted me most about the MCL-T20 is its unique concept to give a platform to so many less fortunate cricketers to showcase their talent and live their dream through the MCL-T20. Getting Voot as our broadcasting partner magnifies this opportunity a thousand-fold for these undiscovered talented cricketers to tell their stories to the world both on and off the field.”
Chanpreet Arora, Head- AVOD (Voot), Viacom18 Digital Ventures, said, “Sports has always caught the interest of the nation. As a platform that seeks to provide diverse content experiences, a differentiated and first of its kind sports talent hunt reality show that seeks to encourage and build cricketing talent in the country is a great way for us to connect with our users on Voot. The partnership with Maratha Cricket league as streaming partners presents MCL with the opportunity to tap into the large user base of Voot while for Voot, it allows us to drive meaningful engagement with sporting enthusiasts in the country through the unique format. This is the first of more such content innovations to come from our end at Voot.”
A platform for talented cricketers to showcase their potential, Maratha Cricket League T20 has been conceptualized with a vision to promote the sport and give an opportunity to players to showcase their passion for the game. The top 30 performers will be given an opportunity to play from registered cricket clubs in England. This association with Maratha Cricket League T20 will further strengthen VOOT’s current offerings and bring a wider range of content for its viewers. Maratha Cricket League T20 will be available to stream on VOOT from 15th August, 2021.
Voot is India’s leading digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 80,000 + hours across Viacom18’s network content, exclusive content around network shows and Voot Originals, the platform caters to varying needs of discerning audiences across segments. Voot is the Country’s most engaging platform in the ad-supported service space. Voot continues to take the leadership mantel on innovation, across content, technology, and marketing initiatives, aimed at providing an immersive experience to its users.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.