< >
CricketWorld.com, Latest Cricket News & Results

What are the best sports bookmakers in the UK?


From 365 to 888, from BetWay to BetFred, the explosion of betting companies in the United Kingdom can make the gambling sector a quagmire to navigate. Which is why here we'll provide a roundup and rundown of the best sports bet makers in the UK to help you bet more effectively.

For each betting company we will briefly review their site, sportsbook, options, mobile apps and accessibility against other popular online betting companies.

First up are Bet365, one of the most popular online betting companies in the country, barely three decades old but one of the oldest online gambling sites in the business. With their universally acclaimed quick withdrawal time, Bet365 assure you'll always have quick and easy access to your winnings. Bet365 provides a sportsbook that may well be top of the competition, with favourite sports such as American football, boxing, cricket, and horse-racing as well as lesser known betting sports like table tennis, netball and e-sports. Bet365’s user interface makes it easy to navigate between sports and their various leagues and matches, view odds, and make your decisions, and this well-designed user experience translates into their smartphone app, allowing you to take your betting with you wherever you are.

Next up are Ladbrokes. Ladbrokes have been a firm favourite on the British high street for many years, and remain one of Britain’s big three betting companies. Moving into the online betting world Ladbrokes have continued to offer the best in the business experience that is found in their high street locations. An extensive sport book offers a wide range of over thirty sports, organised and easy to navigate. Meanwhile Ladbrokes also boast an enormous roster of deals and offers, all available upon registration to boost your bets, and have a mobile app available.

Like Bet365, Bet888 (or 888sport in some countries) are an old player on the online betting market. With no physical locations, Bet888 have over the past two decades of operation honed their online experience. As with most online betting companies, Bet888 provide a suite of introductory offers, including a £30 welcome bonus that you can place on almost any game. Being built around online business all their life, Bet888 are well optimised to suit your online lifestyle, offering an unmatched wealth of fast pay-out options to online banks. Bet888 provide a sports book of over 40 sports, with hundreds of football leagues to choose from, and has an easy to use user interface that is particularly helpful for reviewing placed bets and betting history. Bet888 also have a well-made IOS and Android app, to be expected from an online-based bookie, to keep you in the race.

Like Ladbrooks, BetFred are one of the United Kingdom’s oldest bookmakers with a long-standing reputation. In order to maintain this reputation BetFred have expanded the betting roster of their high street stores as they moved into the online sector, whilst offering a suite of impressive welcome offers alongside a top of the range user interface. As with Bet888, BetFred provides a free £30 sign up bonus. Unlike many other sites however, BetFred includes a ‘Live Commentary’ option as part of its massive sportsbook, allowing you to keep updated on all the latest online sports events.


Next up is Betiton. Unlike Ladbrokes and BetFred, Betiton is a new player in the world of betting, designed and launched in recent years to compete with the best in online sports betting platforms. Betiton might just be the breath of fresh air you need in the world of online gambling. Betiton offers an impressive array of sign up offers and bonuses for a new player in the online gambling sector, able to hold its own up against old favourites, offering engaging and generous bonuses across both its Sports and Casino sites. Making the most of the latest developments in online sports betting, Betiton’s sportsbook and roster of available bets is unsurpassed. Though even as it excels in new areas, old favourites like football are not underserved, with Betiton catering to bets on all aspects on the game from bookings to shots to corners. For a top of the range new entry in the world of online betting it is however surprising that Betiton has no dedicated iOS or Android app, however the website has been designed to run well on mobile devices so users can still bet on the go.

Whilst Betiton are a brand-new online betting experience, Coral is a betting company with nearly a century of history and experience. Coral have betting shops on high streets throughout the United Kingdom much like Ladbrokes, and in developing their online betting rosters have made use of their valuable experience. With their long standing as one of the United Kingdom’s largest and most successful betting companies Coral are able to offer unbeatable sign up offers for new customers, with over 20 bonuses available the minute you create an account. With close to fifty sports Coral ensure you won’t run out of betting opportunities any time soon, but if the sports stop, Coral also offers unexpected betting options on the likes of political events. Building on the commentary options offered by BetFred, Coral has gone one step beyond and offered a Live Stream option for many bets, allowing you to watch relevant games online and take the action with you through their intuitive mobile app.

Another favourite of British betting is PaddyPower, a much-trusted and long-standing betting company well known across the United Kingdom for their fun promotions. As is expected, PaddyPower’s roster of online introductory offers is impressive, enough to rival the biggest players in the game like BetFred and Coral. PaddyPower also offers automatic pay-outs, a unique feature of theirs to help users optimise their bets. PaddyPower has a strong line-up in its Sportsbook, though not quite as many as Coral’s staggering array of sports, though like Coral, Paddypower offer betting options for unconventional events outside the world of sports. Paddypower was early on the market in online mobile betting, and their mobile iOS and Android app is where they really shine, having been honed over a decade to be one of the best betting apps in the business.

Finally, if you were a resident of Gibraltar, a part of the United Kingdom on the Mediterranean coast, then you might recognise Tipico. Though based in Germany Tipico have expanded into the online betting sector with an impressive and intuitive online site available for all to use. If you are interested in betting at any of the previous betting sites, or trying something new you could f.e. read more in the Tipico Test of Redaktionstest.

This has been our roundup of some the United Kingdom’s best betting companies and their online betting options. Though the sheer amount of betting companies may be overwhelming, the competition leads to unbeatable offers for the modern betting punter, a greater diversity of betting options, and continuous developments in the world of mobile betting that make betting more accessible whoever and wherever you are.

©Cricket World 2020