Durant Cricket have established a reputation for delivering quality service and quality products designed for cricket clubs.
Key products such as sightscreens, covers and cages are essential for clubs and that is where Durant focus their energies.
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For them, it is all about giving clubs the best service and the products that work for them – season after season after season.
“We specialise in cricket ground equipment, we don't do anything else apart from that,” company founder Cristian Durant says.
“We supply just that, to cricket clubs, mainly grass roots and we don't look to dabble in ground machinery.”
That is not to say that clubs don’t ask Durant about ground machinery equipment and other areas.
“If people do ask we just pass the name of other reputable in the industry,” Durant adds, knowing that what makes Durant stand out is their expertise and knowledge in their ‘specialist subject’ – cricket ground equipment.
On Durant’s website, clubs can also view Google Maps which detail which other clubs are using Durant covers and Durant electronic scoreboards.
“The Google Maps give cricket clubs an idea of what they're dealing with,” Durant says.
They also give an excellent indication of just how many clubs put their trust in Durant, and makes it clear that specialising has paid dividends for them.
Their skill and expertise in producing ground equipment for clubs has also helped them develop relationships with several county boards and organisations including the England and Wales Cricket Board.
As a preferred supplier to a county board, for example, specialising in what they do best is the only way for both sides to benefit from the partnership.
© Cricket World 2016