World Cup Cricketers Unveil Uniform for 4000-Strong Volunteer Workforce
The ICC Men’s Cricket World Cup 2019 have today unveiled the uniform that will be worn by their record-breaking volunteer workforce at this year’s tournament.
The head-to-toe uniforms – which have been designed and produced by VBM and BDA – will be sported by 4,000+ ‘World Cup Cricketeers’ at this summer’s Cricket World Cup.
Volunteers will be the heartbeat of the ICC Men’s Cricket World Cup 2019, and with their specially-designed kit they will be instantly recognisable as the face of the tournament.
All volunteers will receive a bespoke polo shirt, softshell jacket, trousers, belt, cap, backpack and water bottle, as well as a pair of complementing New Balance trainers.
The kits were designed in line with the ICC Men’s Cricket World Cup 2019 brand, which is underpinned by bold simplicity. The use of ‘Royal’ and ‘Spring’ colours gives the volunteers a unique image which will help to make them easily identifiable. The same colours will also be used for wayfinding signs and directions throughout Host Venues and cities at CWC19, offering a smooth spectator journey when looking for information and help.
Members of the World Cup Cricketeers team will receive their uniform at ‘The Run Up’ training sessions, which commence in February. Volunteers can keep their uniforms beyond CWC19, going a small way to thanking them for the important and tireless work they will do to help make the tournament a success.
Head of Volunteers at the ICC Men’s Cricket World Cup 2019, Mary Cahill, said: “The unveiling of the uniform is a major key moment for the volunteer programme. It lets the team begin to visualise their roles, which we are preparing them for in training from February.
“We’re delighted to be able to share the stand-out uniform designs with those who will be wearing them this summer and hope they share our excitement about being the face of this summer’s World Cup.
“The World Cup Cricketeers will be the go-to people for those needing assistance at the Cricket World Cup, and the uniform helps set them out from the crowd, easily identifiable for anyone who requires assistance.”
© Cricket World 2019