Yorkshire Appoint Canterbury As Official Kit Suppliers

Canterbury has been appointed as the official kit supplier of The Yorkshire County Cricket Club from the beginning of the 2008 season. Canterbury has an excellent pedigree in sport having supplied sports clothing, kit and leisurewear to some of the biggest sporting teams and players in the world. The Club are excited to welcome Canterbury into cricket. During the winter the Club have worked closely with Canterbury to build a range of cricket clothing that raises the bar in English domestic cricket. The traditional cream 4-day kit, the gold one-day outfit and the black Twenty20 strip have been designed to work with Canterbury’s range of body responsive IonX BaseLayer skins to provide Yorkshire’s cricketers with clothing that will maximise their productivity on the field of play. BaseLayer Hot is worn when the temperature is hot and BaseLayer Cold when it is cold. Each product regulates temperature by incorporating the Canterbury Body Temperature Control system which is guaranteed to keep the wearer cool or warm depending on the conditions. Players can also wear BaseLayer Compression to increase blood flow for improved performance and recovery. BaseLayer Compression protects muscles and reduces the build up of lactic acid. Whichever BaseLayer the player decides is appropriate is worn beneath their Yorkshire County Cricket Club playing shirt. Yorkshire will also wear Canterbury’s cutting edge range of specialist cricket product including the Micro-Slide and Micro-Shine trousers designed specifically to aid fielding and bowling. Ian Bishop, Yorkshire's Marketing Director, said: "Canterbury has designed a playing kit that we think will make our competitors envious. The clothing is both visually appealing and scientifically designed to be responsive to our players’ requirements as well as being extremely comfortable to wear. I’d like to thank Canterbury for their hard work this winter and look forward to a long and successful relationship with them as our Official Kit Suppliers." Martyn Moxon, Yorkshire’s Director of Professional Cricket said: "We are very pleased with the clothing that Canterbury has supplied the Club with for the 2008 season. The players love all three playing kits and I’m sure our supporters will be pleased to watch us play in the kit and keen to get the replica kit for themselves." Joe Middleton, CEO Canterbury of New Zealand, commented: "The deal with The Yorkshire County Cricket Club brings together two brands that are looking to use technology and innovation in order to gain every available competitive edge on the field. The move into cricket marks an exciting time for the Canterbury brand as well as an excellent opportunity to showcase the expertise of the company to a new audience. Both Canterbury and Yorkshire CCC are companies with similar ambitions to grow and achieve success in the sporting arena, so this deal is seen by both parties as an ideal partnership." The Yorkshire County Cricket Club and Canterbury NZ have signed a contract to work together until the end of the 2012 season and the agreement is believed to be the biggest shirt manufacturer deal in English domestic cricket. © Yorkshire CCC
Official Yorkshire CCC Website