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by Manuj Sharma Saturday 25 March 2017
India all-rounder Yuvraj Singh has announced the launch of his lifestyle brand YWC on leading fashion e-tailer Jabong.
The products varying from t-shirts, joggers, track pants, jackets & hoodies for both men and women are now available in Jabong in addition to his own portal www.ywcfashion.com.
The event organised in New Delhi was attended by Gunjan Soni, Head of Jabong and Rahul Taneja, Chief Business Officer, Jabong on Friday.
"YWC is built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties," said Yuvraj, the owner of owner of You We Can Ventures.
"The sale proceeds from YWC contribute to support YOUWECAN Foundation, established for the empowerment of cancer patients & survivors. I am sure YWC will continue to reach a wider sect through its association with Jabong."
Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong added, "Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all.
"We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj’s Foundation and it gives us immense pleasure to be a part of this great cause."
© Cricket World 2017